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IN
ONE DAY
In
some of our consulting assignments we were
able to make surprising breakthroughs
in management thinking
in one
day.
How
much can be accomplished in one day?
Usually
very little. However under certain circumstances a management
team can leap ahead in its thinking in a single day.
Here
are some examples:
- In
one day
we persuaded a number of top entertainment companies to
begin serious TV research data collection outside the U.S.
- In
one day we helped
the top management of a major publisher set the bedrock
for their next five year plan.
-
In one day
we helped reposition a major television network in
a way which doubled its audience and increased its revenues
by far more.
- In
one day we guided
a relationship between a major research company and several
of its top clients and this created a new technology.
- In
one day we provided
an advertising agency with a missing component in a new
business pitch and this helped them close one of the biggest
pieces of business in their history.
- In
one day we helped
a new medium shift its unit placement strategy so as to
greatly increase its audience size without significant cost.
How much can be accomplished in one day? Usually very little.
However under certain circumstances a management team can
leap ahead in its thinking in a single day. What are those
circumstances?
The
main thing is an outside point of view to serve as a fresh
springboard to ideas that break out of the ruts that have
been worn well by previous successes. However good a management
team they can always be reinspired to the next level by hearing
a completely original "take" on their situation. This can
be more or less productive depending upon the industry insight
of the one giving the outside viewpoint.
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