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ARTICLES
AND WHITE
PAPERS
Article
of the Month:
A Brief Personal
History of Media Optimization
Bill Harvey
Better
Television Audience Measurement
through Cable and Satellite Set Top Boxes
Bill Harvey, Tony Jarvis, & Russ Booth
The
Birth of ADI
Erwin
Ephron, Inside Media, Mar. 24, 1992.
A
Channel is a Channel Is a Channel, Not.
Bill Harvey, The Myers Report, Sep. 29, 1999.
Upfront
2005.
Bill Harvey, The Myers Report, Dec. 20, 1999.
Is
There Life after CPMs?
Bill Harvey, The Myers Report, Dec. 8, 2000.
Permission
Impossible
Bill Harvey, The Myers Report, Jan. 22, 2001.
(see second article in download)
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